Course: MKT 459. Social Media Marketing (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); MKT 448; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. This course focuses on the use of online social media as a marketing tool to reach consumers and the strategic use of digital media and platforms for professional purposes. Students will learn how to use a variety of tools on the Internet to conduct research, develop online marketing campaigns and increase the competitive advantage of marketing strategies. These techniques will help students engage consumers and assess the results of social media strategies in a rapidly changing environment.