UNIVERSITY CATALOG: 2020-2021

Programs

B.S., Business Administration

Marketing

Marketing is a broad field that encompasses a range of important activities for all types of domestic and international businesses. Students acquire quantitative and qualitative research and analytical skills to help firms better understand consumers, competitors and markets, and thus create effective strategies to identify, serve and maintain excellent relationships with their customers. Students also …

Minor in Interactive Marketing

The Interactive Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

Minor in Marketing

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.