UNIVERSITY CATALOG: 2020-2021

Program: Minor in Marketing

Program Description

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

Program Requirements

1. Required Courses (18 units)

Select 6 units from the following:

BLAW 430 Marketing Law (3)
BUS 491CS Small Business Consulting (3)**
ECON 307 Economics for Marketing Professionals (3)*
ECON 309 The Use and Interpretation of Data (3)
MKT 346 Marketing Research (3)
MKT 356 Marketing Metrics and Insights (3)
MKT 440 Integrated Marketing Communications (3)
MKT 441 Sales Management (3)
MKT 442/SCM 442 Business to Business Marketing (3)
MKT 443 Retail Management (3)
MKT 445 International Marketing Management (3)
MKT 447/SCM 447 Logistics and Transportation Management (3)
MKT 448 Digital Marketing (3)

Alternatively, a Marketing minor may substitute one non-Marketing lower or upper division 3-unit course for an elective with approval of the Marketing department chair.

*Courses that are also GE: ECON 160 and ECON 307 satisfy 6 units of the Social Sciences requirement. BUS 104 satisfies 3 units of the Lifelong Learning requirement.
**Senior Standing with a 3.0 or higher GPA; others will be considered with recommendation.

Total Units in the Minor: 18

Contact

Department of Marketing
Chair: Deborah Heisley, Ph.D.
Bookstein Hall (BB) 3119
(818) 677-2458