Course: BANA 630. Prescriptive Analytics for Business (3)
Prerequisite: BANA 607. This course aims to enhance students’ ability to make actionable data-driven decisions using optimization modeling techniques to achieve business goals. It will train students how to transform data into action using modeling with logical thinking and ultimately help them develop critical thinking in decision makings. Students will learn how to ask the right questions, define business objectives, understand and capture constraints, and optimize for success of their business. The emphasis will be on the formulation of different optimization problems and the use of the appropriate quantitative techniques, including heuristics and optimization. The course will also examine a variety of practical business analytics applications, including financial planning, human resources, marketing strategies, logistics, production planning, inventory management, and revenue maximization.