Program: B.A., Journalism
The Bachelor of Arts degree is designed for students who seek careers in a wide variety of contemporary options—particularly in broadcast, public relations, and participatory and ethnic media. With a focus on digital, community/participatory and global media studies, the program teaches a balance of practical and theoretical elements of journalism and media studies. Students take core courses in media law and ethics and history/theory in tandem with a variety of multimedia skills courses, emphasizing the diverse elements of today’s emerging landscape.
The Journalism major offers three options: General, Broadcast and Public Relations.
The Public Relations option teaches theory, but it also focuses on how to apply learning to “real life” situations, involving corporations, government agencies, nonprofit organizations and the entertainment industry. Students learn about crisis communication, audience analysis and social media as they develop public relations and marketing strategies and plans for clients through projects and Agency 398, the student-run PR practicum, and other projects.
1. Required Core Courses (30 units)
a. Lower Division (16 units)
b. Upper Division (14 units)
Journalism Practicum (4 units)
Select one set of courses from the following:
*Also counts as General Education.
**Credit/No Credit only.
***Required for Public Relations option.
2. Public Relations Option Courses (18 units)
a. Required (6 units)
b. Electives (12 units)
Select four courses from the following:
†May not take both JOUR 371 and JOUR 372.
††Repeatable one time.
3. Courses Outside of Journalism (72 units)
Majors are required to take at least 72 units of the 120 required for graduation outside of Journalism and Mass Communication to meet national accreditation standards.
Students are strongly recommended to select an interdisciplinary field that complements the Journalism major. The interdisciplinary field must contain at least five upper division courses, totaling a minimum of 15 units in a selected area of study. See an advisor for recommendations.
4. General Education (48 units)
Undergraduate students must complete 48 units of General Education as described in this Catalog.
For Journalism majors, JOUR 100 counts for 3 units of GE in the Lifelong Learning section. In addition, courses in the Collateral Field/minor may also count in GE.
Total Units in the Major/Option: 48
General Education Units: 45
Additional Units: 27
Total Units Required for the B.A. Degree: 120
Student Learning Outcomes
- Be able to write for a diverse audience, using proper grammar and punctuation, word usage and spelling, sentence and storytelling structures across multiple journalistic formats.
- Be able to gather and analyze information, including basic numerical concepts, using journalistic storytelling techniques, such as interviewing, observation, and researching primary and secondary sources.
- Be able to think critically, creatively and independently.
- Demonstrate an understanding of professional ethical principles, and work ethically in pursuit of truth, accuracy, fairness and diversity.
- Apply tools and technologies appropriate for the news media professions in which they work to communicate for and with diverse audiences.
- Be able to understand and apply the historical, theoretical, legal and societal contexts for producing news media for consumers, ranging from local to global publics.