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Program: Minor in Marketing

Program Description

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

Program Requirements

1. Required Courses (18 units)

Select 6 units from the following:

ACCT 470 Strategic Cost and Profit Management (3)
BLAW 430 Marketing Law (3)
BUS 480 The San Fernando Valley: Research on Local Issues (3)
BUS 491 Small Business Consulting (3)**
ECON 307 Economics for Marketing Professionals (3)*
ECON 309 The Use and Interpretation of Data (3)
MKT 346 Marketing Research (3)
MKT 440 Integrated Marketing Communications (3)
MKT 441 Sales Management (3)
MKT 442/SCM 442 Business to Business Marketing (3)
MKT 443 Retail Management (3)
MKT 445 International Marketing Management (3)
MKT 447/SCM 447 Logistics and Transportation Management (3)
MKT 448 Digital Marketing (3)

Alternatively, a Marketing minor may substitute one non-Marketing lower or upper division 3-unit course for an elective with approval of the Marketing department chair.

*Courses that are also GE: ECON 160 or 300 and ECON 307 satisfy 6 units of the Social Sciences requirement. BUS 104 satisfies 3 units of the Lifelong Learning requirement.
**Senior Standing with a 3.0 or higher GPA; others will be considered with recommendation.

Total Units in the Minor: 18


Department of Marketing
Chair: Deborah Heisley
Bookstein Hall (BB) 3119
(818) 677-2458