UNIVERSITY CATALOG: 2025-2026

This 4-Year Degree Road Map applies to the following catalog year(s):

Refer to the Catalog Archives for General Education requirements.

YEAR 1: 1st Semester

Course Units
MATH 103 or MATH 150A or MATH 255A completed with a grade of “C” or better (meets GE Basic Skills: B4 Mathematics and Quantitative Reasoning) 3-5
MATH 103L (if required) 0-1
GE Basic Skills: A1 Oral Communication 3
GE Basic Skills: A2 Written Communication 3
GE C1 Arts 3
GE F Comparative Cultural Studies 3
Total 15-17

YEAR 1: 2nd Semester

Course Units
ENGL 205 3
IS 212 (meets GE E Lifelong Learning and IC) 3
SOM 120 or MATH 140 or MATH 140BUS 3-4
GE Basic Skills: A3 Critical Thinking 3
Elective 2-3
Total 15

YEAR 2: 1st Semester

Course Units
ACCT 220 3
ECON 160 (meets GE D1 Social Sciences) 3
GE B1 Physical Science or GE B2 Life Science 2
GE B3 Science Laboratory Activity 1
GE C3 American History Institutions and Ideals 3
Elective 3
Total 15

YEAR 2: 2nd Semester

Course Units
ACCT 230 3
BLAW 280 3
ECON 161 (meets GE D1 Social Sciences) 3
GE B1 Physical Science or GE B2 Life Science (select from GE subarea not previously completed) 3
GE D3 and D4 Constitution of the United States and State and Local Government 3
Total 15

YEAR 3: 1st Semester

Course Units
BUS 302L or Elective* 1
BUS 312 3
FIN 303 (meets GE B5 Scientific Inquiry and Quantitative Reasoning) 3
MGT 360 3
MKT 304 3
Elective 2
Total 15

YEAR 3: 2nd Semester

Course Units
MKT 346 3
MKT 348 3
SOM 306 3
Marketing Elective: MKT 350, MKT 356, MKT 440, MKT 441, MKT 442, MKT 443, MKT 445, MKT 447, MKT 448, MKT 459 3
Upper Division GE Section F Comparative Cultural Studies 3
Total 15

YEAR 4: 1st Semester

Course Units
Experiential Requirement: MKT 498A and MKT 498B, or BUS 491CS (units do not double count in the Marketing elective requirement) 3
Marketing Electives: MKT 350, MKT 356, MKT 440, MKT 441, MKT 442, MKT 443, MKT 445, MKT 447, MKT 448, MKT 459 6
Upper Division GE Section C2 Humanities 3
Elective 3
Total 15

YEAR 4: 2nd Semester

Course Units
BUS 497A or BUS 497B 3
MKT 449 3
Marketing Elective: BANA 310, BANA 430, BLAW 430, BLAW 450, BUS 491CS, ECON 308, ECON 309, ECON 310, MKT 350, MKT 356, MKT 440, MKT 441, MKT 442 or SCM 442, MKT 443, MKT 445, MKT 447 or SCM 447, MKT 448, MKT 459, MKT 498B**, SOM 307 2*-3
Electives 6-7
Total 15
OVERALL TOTAL UNITS 120

One course for the degree must have an Ethnic Studies/ES designation.

*BUS 302L has been discontinued and is no longer required as of Fall 2025.

**MKT 498A-B corequisites fulfill the experiential requirement. An additional MKT 498B may be completed for 2 units of Marketing electives.