SCM 442. Business-to-Business Communications (3)

Prerequisites: MKT 304. BUS 312 is a prerequisite for business majors. This course examines how businesses can communicate with partners, suppliers and sellers for effective engagement, meaningful relationships and mutual success. Business-to-business (B2B) communications include strategies, marketing activities, customer relationship management (CRM), and sales. Topics include customer acquisition, marketing and product orientations, marketing channels, strategic relationship strategies, and how distribution companies support large manufacturing companies. (Cross-listed with MKT 442.)