Program: Cinema and Television Arts, B.A.

Entertainment Media Management Option

Program Description

The Entertainment Media Management option includes the operational and management aspects of independent, studio and network media, including business structures, personnel, budgets, advertising, sales, research and regulation of the entertainment media industries. A minor also is offered in this option.

Program Requirements

All lower and upper division courses taken toward completion of the CTVA major must be completed with a grade of “C” or better.

1. Lower Division Common Core (12 units)

2. Upper Division Common Core (12 units)


Select one of the following courses (3 units):

CTVA 305 History of Television (3)
CTVA 310 History of American Cinema (3)


Students must take the following course (3 units):

CTVA 319 Criticism in Cinema and Television Arts (3) 

Entertainment Management

Select one of the following courses* (3 units):

*Students in the Entertainment Media Management option must select from either CTVA 351 or CTVA 482 to fulfill the upper division common core requirement in Entertainment Management.

CTVA 351 Anatomy of Film Producing (3)
CTVA 480 Electronic Media Management (3)
CTVA 482 Network Program Development (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)

Professional Preparation

Select one of the following courses (3 units):

CTVA 329A/B or CTVA 329C Program Production (3)
CTVA 494A/B Internship (1/2)

3. Entertainment Media Management Option (21 units)

Entertainment Media Management Core Requirements (15 units)

CTVA 301 Media Research Methods (3)
CTVA 475 Audience Analysis (3)
CTVA 480 Electronic Media Management (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)
CTVA 489 Strategic Media Management (3)

Select two of the following courses (6 units):

CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 467 The Management of Postproduction for Television and Film (3)
CTVA 481 Network Practices (3)
CTVA 483 Emerging Media Programming and Practices (3)

4. General Education (48 units)

Undergraduate students must complete 48 units of General Education as described in this Catalog, including 3 units of coursework meeting the Ethnic Studies (ES) graduation requirement.

6 units are satisfied by the following courses in the major: CTVA 210 satisfies C1 Arts; and CTVA 100 satisfies E Lifelong Learning and fulfills the Information Competence requirement.

Total Units in the Major/Option: 45

General Education Units: 42

Additional Units: 33

Total Units Required for the B.A. Degree: 120


Department of Cinema and Television Arts
Chair: Jared Rappaport
Manzanita Hall (MZ) 195
(818) 677-3192

Program Learning Outcomes

Students receiving a Bachelor of Arts in Cinema and Television Arts will be able to:

  1. Identify and critically analyze the fundamental components and aesthetics of audiovisual storytelling.
  2. Develop and write scripts for fiction and nonfiction audiovisual productions.
  3. Demonstrate knowledge of historical, cultural, critical, theoretical and emergent aspects of media arts.
  4. Demonstrate the skills necessary to manage entertainment business structures and to produce, research and/or present an entertainment industry or other media project.
  5. Demonstrate the skills, knowledge and problem-solving abilities that are pertinent in a professional setting.

ADT/STAR Act Degree Road Maps

Students who have graduated with a verified Associate Degree for Transfer and have been admitted to a CSUN program that has been deemed similar will be able to complete the baccalaureate degree within 60 semester units. For additional information, see ADT/STAR Act Degree Road Maps.

Cinema and Television Arts/Entertainment Media Management Option - AS-T in Film, Television and Electronic Media (2023-Present)

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