Course: MKT 348. Consumer Behavior (3)

Prerequisite: MKT 304. BUS 312 and BUS 302L are prerequisites for business majors. This core marketing course provides a foundational understanding of consumers based on psychological, social and cultural theories. It examines how consumer behavior impacts businesses and relates it to marketing strategy. Topics include: consumer needs, wants and motivations; learning, memory and knowledge; personality and attitudes; problem recognition, information search and purchase intention; judgment and decision making; social influences and relationship theory; culture and symbolic consumer.

Fall-2024 - Schedule of Classes

MKT 348

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