Course: MKT 348. Consumer Behavior (3)
Prerequisite: MKT 304 (Marketing majors must attain a grade of “C” or higher) or consent of instructor. BUS 302/L are prerequisites for Business majors. Comprehensive study of behavioral models and concepts to help understand, evaluate and predict consumer behavior in terms of marketing implications. Determinants of consumer behavior are explored to gain understanding of the complex forces as they affect the marketplace. Emphasis is upon understanding the processes that influence the acquisition, consumption and disposition of private and public sector goods and services.