Course: MKT 445. International Marketing (3)

Prerequisites: MKT 304. BUS 312 and BUS 302L are prerequisites for business majors. This course covers international business-to-business (B2B) and business-to-consumer (B2C) marketing; foreign environmental scanning (including political, legal, economic, technological, social, and cultural environments); multinational competition; research in foreign markets; e-commerce across borders; country of origin image and product branding; international pricing issues; integrated marketing communications and sales management in the worldwide marketplace; global distribution channels; and international marketing strategies such as standardization and customization.

Fall-2024 - Schedule of Classes

MKT 445

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