Course: MKT 445. International Marketing Management (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); senior standing; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. Study of international marketing conditions and constant changes. Topics include foreign market research; trade promotion; political, legal, economic and cultural environments; product and service adaptability; and multinational competition.