Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45% of Gross National Product (GNP). It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management and post-sale activities. People employed in advertising …

The Interactive Marketing Minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to marketing majors.

The Marketing Minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to marketing majors.