Mission Statement
Mission
To be leaders in (1) educating a diverse student body to create and implement effective and responsible marketing strategies and (2) conducting and disseminating impactful research.
Vision
We will be a force for facilitating exchanges among organizations and customers that improve economic prosperity and contribute to societal well-being.
About the Department
Marketing is a broad field that encompasses a range of important activities for all types of businesses and organizations. Students acquire quantitative and qualitative research and analytical skills to help firms better understand consumers, competitors and markets. Thus, firms can effectively identify opportunities, serve the market and maintain excellent customer relationships. Students also learn how to manage brand success by coherently integrating products and services, their sales and distribution through multiple channels, marketing communications programs, including advertising and promotions using traditional and digital media, and effective pricing policies. There is sufficient flexibility in the Marketing option for students to take courses in areas of interest besides marketing.
Academic Advisement
Academic advisement helps students meet their academic goals and graduate in a timely manner. Freshmen are first advised by the Matador Advising Hub and then transition to college-level advisement after completion of their first year. The Nazarian College Student Services Center/EOP Satellite provides academic advisement for Nazarian College majors during the remainder of their time at CSUN. Furthermore, Nazarian College Student Services Center/EOP Satellite provides specialized support and retention services for Nazarian College students admitted to the Educational Opportunity Program from time of admission through time of graduation.
Careers
Marketing is a dynamic field in which to work, and a BSBA Marketing option from CSUN prepares students for various careers. Graduates can pursue careers focused on digital and social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, wholesaling and retailing, communications and public relations, international marketing management and sales.
Accreditation
The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Approximately 6 percent of business schools worldwide have achieved AACSB accreditation.
Honors
The Business Honors Program is open to students who are declared majors in Accountancy, Economics, Information Systems, or Business Administration with an option in either Business Analytics, Business Law, Financial Analysis, Financial Planning, Global Supply Chain Management, Management, Marketing, Real Estate, Risk Management and Insurance, or Systems and Operations Management, who meet all Business Honors Program admissions criteria. Students who apply and are selected for admission to the program are offered a variety of benefits; for example, priority registration, mentorship and networking opportunities, a dedicated workspace, specialized academic advisement, smaller class sizes and cohort coursework. Students who fulfill all Business Honors Program requirements will receive the Business Honors option designation on their transcript in addition to their primary degree. For more information, call (818) 677-3100 or visit the Business Honors Program website.
Clubs and Societies
Career Education and Professional Development Center
The Center for Career Education and Professional Development (CEPD) is a decentralized career center in the David Nazarian College of Business and Economics staffed by professionals who assist students and alumni with their experiential learning, career exploration and career networking needs. Our model is grounded in business-specific career development, experiential learning, employer relations and connections with the community.
Services provided include:
- Career coaching and personal development.
- Career exploration.
- Internship and mentorship assistance.
- Job search preparation and tools.
- Specialized programs and workshops.
For more information, call (818) 677-4697 or visit the Career Education and Professional Development website.
Contact
Department of Marketing
Chair: Deborah Heisley
Bookstein Hall (BB) 3119
(818) 677-2458