UNIVERSITY CATALOG: 2020-2021

Mission Statement

Mission

To be leaders in educating a diverse student body to create and implement effective and responsible marketing strategies, and in conducting and disseminating impactful research.

Vision

We will be a force for facilitating exchanges among organizations and customers that improve economic prosperity and contribute to societal well-being.

About the Department

Marketing is a broad field that encompasses a range of important activities for all types of businesses and organizations. Students acquire quantitative and qualitative research and analytical skills to help firms better understand consumers, competitors and markets, and thus create effective strategies to identify, serve and maintain excellent relationships with their customers. Students also gain an understanding of how to manage brand success with the coherent integration of products and services; their sale and distribution through multiple channels; marketing communications programs including advertising and promotions using traditional and digital media; and effective pricing policies. There is sufficient flexibility in the Marketing option for students to take courses in areas of interest in addition to marketing.

Academic Advisement

Academic advisement helps students meet their academic goals and graduate in a timely manner. Students in the Nazarian College of Business and Economics receive targeted advisement support based on their academic level. Freshmen are advised by the Matador Advising Hub during their first year and then transition to college-level advisement. The Nazarian College Student Services Center/EOP Satellite provides advisement for continuing lower division Nazarian College majors and new transfer students, as they prepare to enroll in upper division major coursework. Additionally, Nazarian College SSC/EOP provides specialized support and retention services for students admitted to the Educational Opportunity Program. Upper Division students who are currently enrolled in or have completed BUS 302/L are advised by their major’s designated Nazarian College Upper Division Mentors.

Careers

Marketing is a dynamic field to work in, and a marketing degree from CSUN prepares students for a variety of careers. Graduates can pursue careers focused in digital and social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, wholesaling and retailing, communications and public relations, international marketing management and sales.

Accreditation

The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only 5 percent of business schools worldwide have achieved AACSB International accreditation.

Honors

The Business Honors Program is open to students who are declared majors in Accountancy, Economics, Information Systems, or Business Administration with an option in either Business Analytics, Business Law, Financial Analysis, Financial Planning, Global Supply Chain Management, Management, Marketing, Real Estate, Risk Management and Insurance, or Systems and Operations Management, who meet all Business Honors Program admissions criteria. Students who apply and are selected for admission to the program are offered a variety of benefits; for example, priority registration, mentorship and networking opportunities, a dedicated workspace, specialized academic advisement, smaller class sizes and cohort coursework. Students who fulfill all Business Honors Program requirements will receive the Business Honors option designation on their transcript in addition to their primary degree. For more information, call (818) 677-3100 or visit the Business Honors Program website.

Clubs and Societies

Career Education and Professional Development Center

The Center for Career Education and Professional Development (CEPD) is a decentralized career center in the David Nazarian College of Business and Economics staffed by professionals who assist students and alumni with their experiential learning, career exploration and career networking needs. Our model is grounded in business-specific career development, experiential learning, employer relations and connections with the community.

Services provided include:

  • Career coaching and personal development.
  • Career exploration.
  • Internship and mentorship assistance.
  • Job search preparation and tools.
  • Specialized programs and workshops.

For more information, call (818) 677-4697 or visit the Career Education and Professional Development website.

 

Contact

Department of Marketing
Chair: Deborah Heisley, Ph.D.
Bookstein Hall (BB) 3119
(818) 677-2458