UNIVERSITY CATALOG: 2023-2024

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BANA 607. Introduction to Business Analytics (3)

Prerequisite: Graduate standing. This course introduces the methods and tools which help to systematically extract not only information but also insights from the data in various business functions,…

BANA 640. Supply Chain Analytics (3)

Prerequisite: BANA 607. Corequisites: BANA 620 and BANA 630. This course explores predictive and prescriptive modeling and analytical tools for design, analysis, execution and integration of supply chains. Students…

BANA 620. Data Mining and Predictive Analytics for Business (3)

Prerequisite: BANA 607. This course provides a comprehensive coverage of the most widely used classical and modern predictive business modeling techniques, such as logistic regression, k-nearest neighbor, naïve Bayes,…

BANA 622. Programming for Business Analytics (3)

Prerequisite: BANA 607. This course focuses on the state-of-the-art data science programming languages. Students learn to build algorithms and apply programming languages to discover patterns hidden in datasets. The…

BANA 630. Prescriptive Analytics for Business (3)

Prerequisite: BANA 607. This course aims to enhance students’ ability to make actionable data-driven decisions using optimization modeling techniques to achieve business goals. It will train students how to…

BANA 650. Healthcare Analytics (3)

Prerequisite: BANA 607. This course prepares students to understand the process of analyzing electronic health records (EHRs) to improve patient care and to achieve greater efficiencies in healthcare systems….

BANA 690A-Z. Selected Topics for Business Analytics (3-3)

Prerequisite: BANA 607. This course focuses on advanced topics in business analytics and relevant applications. It will combine academic rigor and real-world relevance and insight. Students will demonstrate mastery…

Business Analytics, M.S.

The latest advances in information technology, including mobile devices, social media, artificial intelligence and the Internet of Things (IoT), have been generating and storing vast amounts of data….

MKT 656. Marketing Analytics (3)

Prerequisite: BANA 607 or equivalent. This course focuses on using a systematic and analytical approach to marketing decision-making. Most of the frameworks, processes, and analyses developed by marketing researchers,…