Cinema and Television Arts

The Entertainment Industry Management master’s program prepares students to be the next generation of managers and leaders for the entertainment industry. Students in this program will be taught by experts in the entertainment industry and will be required to take hands on classes in production management, storytelling/script analysis, entertainment law, media analytics, as well as complete a graduate project focused on the entertainment industry. This fully online program provides students with a skill set that is needed in the entertainment industry in order to enable them to be leaders in this thriving industry. The M.A. Entertainment Industry Management program will be offered as a cohorted program, in a fully online modality. Due to the cohorted nature of the program, all students will take the courses in an order that has been pre-determined by the faculty, based on the needs of the entertainment industry.

A. Requirements for Admission to the Program

All applicants must meet the following requirements before they can enroll in the M.A. Entertainment Industry Management program. The admissions decision made by the department will be final.

1. Have a four-year baccalaureate degree from a regionally accredited institution (or equivalent institution for international applicants).
2. Be in good academic standing at the last college or university attended.
3. Have satisfied one of the following conditions:
   1. Attained a GPA of at least 2.5 in a baccalaureate degree program.
   2. Attained a GPA of at least 2.5 in the last 60 semester (90 quarter) units attempted.
   3. Hold a post-baccalaureate degree earned at a regionally accredited institution and 2.5 GPA in either the undergraduate cumulative GPA or the last 60 units.
4. Submit their most recent resume.
5. Submit a one-page statement of purpose, in which the student should talk about their prior work experience, why they want to be in this program and what they hope to do once they graduate from the program.

B. Requirements for Classified Status

To meet the minimum requirements for classified status, the student must fulfill the
following:

1. 3.0 GPA or higher in all work taken after completion of a bachelor’s degree.
2. Hold a bachelor’s degree from a regionally accredited institution.

C. Program Requirements

1. Required Courses (33 units)

ACCT 685 Accounting in the Entertainment Industry (3)
BANA 645 Multimedia Content Analysis (3)
CTVA 680 Agencies, Management, and Producing (3)
CTVA  681 Storytelling and Script Analysis (3)
CTVA 682 Production Management I: Film and Television Production (3)
CTVA 683 Entertainment Industry Operations (3)
CTVA 684 Entertainment Marketing, Sales, and Pitching (3)
CTVA 686 Production Management II: Animation, Virtual Production, and VFX (3)
CTVA 687 Entertainment Industry Management Internship (3)
CTVA 688 Entertainment Industry Regulations (3)
MGT 615 Innovation and Entrepreneurship in the Changing Media Environment (3)

2. Culminating Experience (3 units)

CTVA 698EIM Graduate Project (3)

Total Units Required for the M.A. Degree: 36