Course: MKT 449. Marketing Management Seminar (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); either MKT 346 or MKT 348; Second semester senior standing; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302 and BUS 302L are prerequisites for Business majors. Major in business or economics. Advanced case approach to marketing management decisions. Emphasis on developing marketing in response to variations in the competitive economic environment.