Marketing

Marketing is a broad field encompassing a range of important activities for all types of domestic and international businesses. Students acquire quantitative and qualitative research and analytical skills to help firms better understand consumers, competitors and markets. Thus, firms create effective strategies to identify opportunities, serve markets and maintain excellent customer relationships. Students learn how to manage brand success by coherently integrating products and services, their sales and distribution through multiple channels, marketing communications programs, including advertising and promotions using traditional and digital media, and effective pricing policies. There is sufficient flexibility in the BSBA Marketing option for students to take courses in areas of interest besides marketing.

Business Majors

A Business major is any student majoring in Accountancy; Information Systems; or Business Administration with an option in either Business Analytics, Business Law, Financial Analysis, Financial Planning, Global Supply Chain Management, Management, Marketing, Real Estate, Risk Management and Insurance, or Systems and Operations Management. The B.S. in Accountancy is an impacted major with additional admission requirements. All Business majors share 27 units of common lower division core courses and 18 units of common upper division core courses.

Double Major Requirements

Students seeking a double major in the David Nazarian College of Business and Economics must be in good standing (2.0 overall and 2.0 CSUN GPA) and be able to complete both majors within a maximum of 140 units.

Transfer Course Requirements

Students should be aware that no grade lower than a “C” will be accepted on transfer from another institution to satisfy department or David Nazarian College of Business and Economics requirements.

Residency Requirement

At least 50 percent of the business and economics course credit units and 50 percent of the specialized major credit units required for the Bachelor of Science degrees in Accountancy, Business Administration, or Information Systems and the Bachelor of Arts degree in Economics must be completed in residence at CSUN.

Course Requirements

Check course descriptions for prerequisite courses. Prerequisites must be completed prior to enrolling in each course.

1. Common Lower Division Business Core (27-30 units)

*Must be completed with a grade of “C” or better.

2. Common Upper Division Business Core (18 units)

BUS 312 Data Literacy for Business (3)
BUS 497A or BUS 497B Capstone (3)
FIN 303 Financial Management (3)
MGT 360 Management and Organizational Behavior (3)
MKT 304 Principles of Marketing (3)
SOM 306 Operations Management (3)

3. Required Courses for the Marketing Option (9 units)

MKT 346 Marketing Research (3)
MKT 348 Consumer Behavior (3)
MKT 449 Marketing Strategy (3)

4. Elective Courses for the Marketing Option (11-12 units)

Select 11-12 units from the marketing electives below. At least 9 of these 11-12 units must have the subject abbreviation “MKT.”

**SOM 307 is a prerequisite for BANA 430.
***Senior Standing with a 3.0 or higher GPA; others will be considered with recommendation.
^†May not count both MKT 350 and PHIL 305.
^††MKT 498A-B corequisites fulfill the experiential requirement. An additional MKT 498B may be completed for 2 units of marketing electives.

5. Experiential Requirement (3 units)

Select 3 units from the following courses to fulfill the experiential requirement for the Marketing option. These units do not double count in the 11-12 units marketing elective requirement.

BUS 491CS Small Business Consulting (3)***
MKT 498A/MKT 498B Internship (1/2)

***Senior Standing with a 3.0 or higher GPA; others will be considered with recommendation.

6. General Education (43 units)

Undergraduate students must complete 43 units of General Education as described in this catalog, including 3 units of coursework meeting the Ethnic Studies (E.S.) requirement.

12 units are satisfied by the following courses in the major: MATH 103 satisfies Basic Skills Area 2 Mathematical Concepts and Quantitative Reasoning; FIN 303 satisfies Area 2 Mathematical Concepts and Quantitative Reasoning, Upper Division; and ECON 160 and ECON 161 satisfy Area 4 Social and Behavioral Sciences. In addition, IS 212 fulfills the Information Competence requirement.

Upper Division General Education (UDGE) and the Graduation Writing Assessment Requirement (GWAR)

FIN 303 provides 3 units of UDGE in Area 2 Mathematical Concepts and Quantitative Reasoning, but is not Writing Intensive (W.I.), so does not count toward the GWAR.

If taken, MKT 350 or PHIL 305 satisfies UDGE Area 4 Social and Behavioral Sciences. MKT 350 and PHIL 305 UDGE are Writing Intensive (W.I.) and provide 3 units toward satisfaction of the GWAR for students earning a grade of “C” or better.

7. Campus Requirements (6 units)

Undergraduate students must complete 6 units of Campus Requirements as described in this Catalog. IS 212 meets the Lifelong Learning requirement.

Total Units in the Major: 68-72

General Education Units: 31

Campus Requirement Units: 3

Additional Units: 14-18

Total Units Required for the B.S. Degree: 120